ABOUT:

We adorn our apparel with entertaining concepts that celebrate life’s absurdities. We support ethical labor practices and use only the highest-quality cotton fabrics. All of our clothing is designed, printed, and manufactured in the United States, not in exploitive overseas sweatshops. Our graphics are created in-house and silk-screened by hand. We have partnered with American Apparel to provide our customers with extremely comfortable, comb-spun cotton, fine jersey clothing.

THE STORY:

Justin and Matt were initially known as The Raunchy Flamingos, a Los Angeles-based punk rock band which garnered little or no support. So in a cash-strapped effort to broaden their appeal, they morphed into Big Feelings, a new-age supergroup that harnessed the feel-good qualities of pan flutes and the Earth Harp. Alas, this too failed. As t-shirt sales overshadowed CD sales at their concerts, they quickly abandoned music altogether and focused on their new line of apparel: Protoculture.

It soon became evident that America’s t-shirt market was saturated with vintage styles, insulting slogans, and gooney catchphrases. Protoculture offers modern, irreverent, and thought-provoking designs on the best t-shirts money can buy.

Born of the ashes of New Age punk rock, Protoculture is open for business.

CO-FOUNDERS:

JUSTIN FELLERS, the only surviving product of the now defunct genetic engineering program: Project Daedalus. Formed from an unstable combination of DNA from Augustus, Napoleon, Alexander, Hannibal and Shirley Temple, he enjoys politics and war. He is one of Protoculture’s designers.

MATT GILES is a former lead panflutist. His flute training with the nomadic Chantaquiro tribe of Peru was hauntingly documented in the 1994 film “Heathen Wind Blowers.” He is the other designer.

CONTACT:

Protoculture
8950 West Olympic Blvd.
Suite 147
Beverly Hills, CA 90211
info@protoculture.com